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Know exactly what’s inside


In an increasingly complex world, orientation is particularly important. Clearly defined and independent labels on the packaging make it easier for all of us to make decisions and create certainty. For example about the fact that 100% of our products are certified natural cosmetics. We go through long and complex certification processes with every single product in order to finally give our customers transparency and security with a series of labels about what exactly they are buying.

We ensure binding standards

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In Germany and Europe, different criteria have applied to the evaluation of natural cosmetics for decades. That's why, since 2009, the majority of our products have been certified according to the internationally recognised NATRUE standard, which is one of the strictest in the world, as one of the first brands ever. The exception here is our hair care series, which is certified according to the strict, independent COSMOS standard for natural and organic cosmetics.

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We're all about plants

The Vegan Society from Great Britain has been awarding its well-known vegan label since 1945. It has adorned our products since May 2004 and has now conquered a large part of our entire range. There it indicates that no animal ingredients were used, but plant-based renewable raw materials.

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Quality is above all

It was clear from the outset that we would not compromise on the quality of our natural cosmetics. Hence our clear commitment to natural ingredients from controlled organic cultivation. For over 10 years, the lavera product world has borne the organic logo and stands for our more than 300 plant-based organic ingredients, plant fluids and organic plant complexes, most of which we produce ourselves in the Hanover region.

Label with the text 'With Organic Ingredients' in black and white.

Natural cosmetics without silicones

Our innovative hair care ranges are a natural alternative and offer an active formula that allows molecules to dock onto the surface damage of the hair, smoothing it and leaving hair feeling smooth. This keeps the scalp – the basis for healthy hair – intact and without any silicones.

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Good news for all those who suffer from gluten intolerance

In our lip care products, we deliberately avoid ingredients that contain the problematic gluten protein. This means that lavera natural cosmetics can also be used without hesitation in the case of gluten intolerance.

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Green through and through

For the award as a Green Brand, it really goes into depth. The experts engaged there check every step of the value chain from raw material extraction to suppliers, transport routes, research and development, manufacturing, packaging, all distribution levels, disposal of empty packaging and product design. Only when a brand does exemplary, sustainable work everywhere does Green Brand award the coveted seal.

Green Brand logo featuring a globe held by green leaves, with the text 'Green Brand Germany 2025/2026' and stars above.

lavera Natural Cosmetics - Quality with Seal

We manufacture all our natural cosmetics products in the Hanover region, where we have built up a closed competence and value chain over many years of work. This allows us to ensure the highest quality at all steps from production to recycling and do everything we can to conserve resources and treat people and nature with respect.